Virgin Atlantic announced it updated the airline’s gender identity policy, enabling employees to wear clothing that expresses how they identify or present themselves.
The airline also introduced optional pronoun badges for staffers and passengers, as well as ticketing system changes to allow passport holders with neutral gender markers to use their gender codes and titles.
In an announcement, the airline said its crew, pilots, and ground team may now choose which of its uniforms, designed by Vivienne Westwood, best represents them regardless of gender, gender identity, or gender expression.
Virgin Atlantic said its staff can now choose either its red or burgundy uniform, “depending on which best reflects themselves,” the airline wrote in the statement.
The move comes on the heels of other changes made by the airline, including optional makeup for staff and allowing visible tattoos for crew members and front-line workers.
According to research commissioned by the airline, allowing staff to embrace their individuality at work increases mental wellbeing, feelings of happiness and creates a better experience for staff and customers.
Airline officials said Virgin Atlantic also updated its ticketing systems to allow for people holding passports with gender neutral gender markers to select “U” or “X” gender codes on their booking as well as the gender-neutral title, “Mx”.
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