Let’s look at some general guidelines on what things you shouldn’t wear when you’re visiting Europe if you want to avoid looking like a tourist.

ATHLETIC CLOTHING
It’s rare to see Europeans wearing head-to-toe athletic clothing—especially in major cities. So you can be fairly certain you’re looking at Americans anytime you see a group of people wearing basketball shorts and t-shirts. The same goes for sports jerseys.

OVERTLY ATHLETIC SHOES
Europeans wear sneakers—especially cool sneakers.

So yes, you can wear sneakers in Europe! You should wear sneakers in Europe because you’ll walk multiple miles every day. But you’ll rarely see fashionable Europeans wearing full-on running shoes (unless they’re doing something athletic). However, even “cool” running shoes have found their way onto the feet of fashionable Europeans.

Nike, New Balance, Puma, Adidas, etc. all make comfortable “athletic lifestyle” sneakers that are both fashionable and suitable for miles of city walking. A pair of minimalist leather sneakers is another good option if you want something a little more fashionable. In short, don’t feel like you need to wear nice “dress” shoes. 

FLIP FLOP SANDALS
Save the flip-flops for the beach.

SHORTS
While Europeans don’t wear shorts as frequently as Americans, you’ll find plenty of Europeans wearing shorts throughout the continent—especially in the warmer regions.

The key is to avoid athletic shorts. Khaki cargo shorts are another trademark of the stereotypical American tourist.

SWEATPANTS AND ATHLETIC PANTS
You’ll rarely see Europeans wearing sweatpants in public so avoid them.

Athletic pants are also rare. Avoid anything that looks like you’d wear to run/play soccer.

However, many companies design pants that use performance fabrics but are still cut/styled like normal pants. These can be a good option if you still want the comfort of “athletic” pants without looking like you’re about to exercise.

AMERICAN BASEBALL CAPS AND OTHER SPORTING FAN GEAR
Baseball-style caps aren’t uncommon in Europe but wearing a cap from your local sports team will often peg you as a North American tourist. You may want to wear a plain hat or one that’s not branded with a sports team.

On the other hand, Yankees hats seem to be one of the most popular fashion accessories among Europeans so that’s always an option.

Other fan gear like shirts and jackets will also peg you as a tourist so avoid stuff like that if you want to blend in.

DON’T OVERDRESS, EITHER
While this isn’t as common with men, some people completely overdress when visiting Europe because they hear stories that Europeans always dress like they’ve just walked off the fashion show runway.

But this just makes you stand out as a rich tourist… which might attract the attention of scammers and pickpockets.

I’m ready to work with you to create a unique travel experience based on your travel destination, style, and interests. Please touch base so I may answer any questions you have and provide you with expert travel advice.

Disclaimer: Current travel rules and restrictions can change without notice. The decision to travel is ultimately your responsibility. Contact your consulate and/or local authorities to confirm your nationality’s entry and/or any changes to travel requirements before travelling.